Thursday, 5 November 2026 · this morning’s editionSign in →
3 morningsfree, no card

THE BOOKING BOX DAILY

From $7a month

Your guest,
their commission

Someone’s selling your rooms for less, on your own name.

Hotels, lodges, guesthouses, B&Bs. Is yours one of them?

Look up yours free →Ten seconds. No card.

This morning on Google63of 78

That’s how many of the places we watch were cheaper on a booking site than on their own website.

Worst: The Cape Milner, R1⁠ ⁠805 on Agoda against R5⁠ ⁠112 direct (−65%).

Search a hotel’s name on Google and a box lists who sells the room, and for how much. We run that search on a phone in your own city every morning.

A phone showing Google's booking box for a Gqeberha guesthouse, the cheaper booking site's price circled in red
A Gqeberha guesthouse on Google, 26 October: a booking site under the guesthouse’s own price, on its own name.
Worst firstThis morning · direct = the place's own site
RankHotelDirectCheapestSellerGap
1The Cape MilnerR5 112R1 805Agoda−65%
212 Apostles Hotel & SpaR10 921R4 528Agoda−59%
3Ocean View HouseR4 671R2 055Agoda−56%
4Neighbourgood East CityR1 160R681Agoda−41%
5Radisson Hotel Cape Town ForeshoreR2 380R1 443Bluepillow−39%
6Beachwalk Bed & BreakfastR2 340R1 451Agoda−38%

Is your hotel on this list tomorrow? Look it up free and we’ll tell you each morning for 3 mornings.

Prices

Lite$7$7a monthmonthly only1 hotelMorning search and emailThe last 7 mornings on the site.
1 hotel$29$290a montha year1 hotel3 on-demand checks a dayFull history, check again any time.
3 hotels$59$590a montha yearYours and 2 competitors10 on-demand checks a daySee who undercuts them too, side by side.
10 hotels$99$990a montha yearA group, or a town30 on-demand checks a dayEvery hotel on one front page.
Portfolio$299$2 990a montha yearUp to 50 hotels100 on-demand checks a dayFor groups and agencies, phone and desktop.
Start with 3 free mornings →
The Booking Box Daily's hotel page on a laptop: the undercut count, the price chart and this morning's box
Your edition

Who undersold you on your own name, delivered before you’ve had coffee.

Every morning, each of your hotels gets its own page: who was cheaper than you, by how much, for how many mornings running, and the three things to do about it. The same edition lands in your inbox.

Questions
Where do the prices come from?
Google’s public results, searched on a phone from your hotel’s city or town. We don’t see your bookings or your guests.
Do I need to connect anything?
No. Type your hotel’s name and its city or town.
Which places?
52 cities and towns in South Africa and the UK (24 and 28). Not listed? Tell us and we’ll add it.
Can I watch competitors?
Yes. Add them like your own hotel, on any package from 1 hotel up.
What happens after 3 mornings?
Your editions stay. The search stops until you subscribe.
Can I cancel?
Yes, from Settings. Your subscription runs to the end of the month or year you’ve paid for.